About the project
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and other related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness.
The project consisted in a blog design aimed to emphasize the communication between their customers and clients in the Latin America market.
Avaya uses Gotham as their corporate typeface, plus calm yet secure colors to communicate its world message. Based on these constrains—part of a style guide that needs to be observed in all their products, and by using selected imagery to highlight featured posts and relevant content, I was able to deliver a straight-forward design that simplifies their message for their stakeholders and other interested parties.
Gotham typeface. Image courtesy of Hoefler & Frere-Jones.
After several tests in which type hinting and flexibility were observed with different text replacement engines, Cufón was chosen to serve Gotham in titles and other selected Interface Design elements.
A grid of 960px in width rules the layout. Elements such post dates are aligned perfectly to the grid in order to hint, with whitespace, what’s important in the design without adding visual noise.
Elements of interaction design are handcrafted and were carefully designed.
Interface Design elements.
A set of standard, cross browser XHTML/CSS templates were delivered: A Blog page, a Post page, a Contact page and a sample page. Progressive enhancements with CSS3 were implemented for those browsers that support these specifications, yet the content and the main visual style is accesible for all browsers and user agents.